Ancestry UX

“ Many of the best ideas may come from unexpected contributors, including those who are so far outside the organization’s own walls that they speak a different language. To succeed in the future, organizations will need to look to both internal and external sources of innovation. Seeking an outside-in perspective on internal challenges may require long-held processes to be rethought, from the design cycle to R&D budgets to intellectual property strategies. ” - The Future of Making